Here's how to get that sleeve rolled so it looks like it does in the pictures. So many people have asked - sorry it took so long to get this up.
One large roll, right up to the crook of your elbow.
Then one small roll so it covers over some of the patterned material
One last roll, the same size as above, so the roll finishes with about an inch of the patterned material still showing. Then button up the sleeve tab.